In a bold twist, Tata Group shouts, “We’re not leaving IPL anytime soon!” It’s not just for a quick visit; they’re locking arms until 2028! And get this: it’s not just words; they’re throwing in a whopping INR 2500 crore (that’s a mega US$301 million). Now, let’s unravel the details of this massive announcement.

Tata isn’t tiptoeing; they’re doing a cannonball into IPL’s deep end. They’re committed for a whopping five years, dropping a massive INR 2500 crore. This isn’t just a big deal; it’s the grandest sponsorship amount ever, says BCCI (the cricket folks). It’s not just big; it’s breaking records!

The cricket wizards are yelling from the rooftops. Tata chucking in this huge amount is like a neon sign saying, “People everywhere love IPL!” Arun Singh Dhumal, the IPL boss, says it’s not just cricket; it’s a global sports blast.

TATA’s All-Around Cricket Love

TATA is no stranger to the cricket scene. As you all know how they got to lead the show in 2022 and 2023. Now do you know it’s not only about men’s cricket; they’re headlining the Women’s Premier League (WPL). It’s like shouting love for cricket in many ways!

Also Read: Which Batsman is Featured in the IPL Logo?

Switch from Vivo to Tata

Remember Vivo? They used to be the go-to sponsors, but things got a bit tangled in 2020. Enter TATA. But it’s not a stroll; it’s a giant leap with 13.7% more cash than Vivo. Tata’s saying, “We’re not just here; we’re here with more!”

The cricket bosses, BCCI, are pumped. Jay Shah, BCCI’s secretary, yells, “This is growth, innovation, and being the best!” Tata’s big money move, according to Shah, proves IPL isn’t just cricket; it’s a global superstar gig.

Hold on tight because IPL 2024 is rolling on March 22, partying until May’s end. And when you think the cricket party might slow down, surprise! Men’s T20 World Cup starts on June 1! It’s like back-to-back cricket fireworks, and Tata’s leading the charge. Get ready for a cricket rollercoaster with Tata at the wheel! 

Also Read: ICC Cricket World Cup 2023 Sponsors List, Official Partners

In wrapping up this whirlwind of cricket news, Tata Group has charted an unparalleled course in the world of IPL sponsorships. Their resounding commitment until 2028, marked by a staggering INR 2500 crore investment, not only breaks records but sets a new standard for the league’s financial landscape. 

Tata’s bold leap into an extended five-year partnership showcases their deep-rooted dedication to cricket, extending beyond men’s games to headline the Women’s Premier League. The transition from Vivo to Tata isn’t just a switch; it’s a gigantic step, emphasizing Tata’s commitment to shaping IPL’s future.