The 13th edition of the Cricket World Cup started on October 5th, and it is spectacle to watch both on and off the field. In this blog post, we’ll take a closer look at the commercial aspects of the tournament, including team profiles, sponsors, and broadcasting information.

The Tournament Overview

The 2023 ICC Cricket World Cup started on October 5th, with champions New Zealand facing off against England at Ahmedabad’s Narendra Modi Stadium. Over the course of six weeks, 48 matches will be played at ten venues in India. This marks the first time that India is hosting the men’s 50-over World Cup solo, having previously co-hosted the event in 1987, 1996, and 2011.

Sponsorship Highlights

Unsurprisingly, the fact that the tournament is being held in cricket-crazy India is reflected in the event’s sponsorship portfolio. It includes Indian brands such as MRF Tyres, Bira 91, and Upstox, alongside Dream11, Thums Up, and Polycab. Currently, the 2023 Cricket World Cup website lists a total of 18 sponsors, including five global partners, eight official partners, and five category partners.

However, the Board of Control for Cricket in India (BCCI) faced criticism for delaying the schedule announcement until June 27, just three months before the first game. This caused difficulties for international fans making travel plans, as tickets weren’t available until late August.

Prize Pot and Emerging Nations

The ten competing teams will vie for a total prize pot of US$10 million, consistent with the past two editions in 2019 and 2015. The winners will claim US$4 million, while the runners-up will receive US$2 million. Remarkably, teams will also pocket US$40,000 for each group stage victory, a significant sum for emerging nations with limited opportunities on the global stage.

Also Read: 6 Players of Indian Origin Representing Other Nations in the ICC Cricket World Cup 2023

As the tournament unfolds, SportsPro provides a commercial breakdown of each nation competing at the 2023 Cricket World Cup, along with details on tournament sponsors, broadcasters, and venues.

The Teams

Here’s a quick look at each of the participating teams and some key commercial information:

TeamODI RankingCEO2022 RevenueKit SupplierMain PartnerOther Partners
Afghanistan9thNaseeb KhanUS$9.92 millionTykaSuper ColaAfghan Telecom, Dream Game Studios, Fancode, Rario, Dafa News, Star Medical Complex
Australia3rdNick HockleyAUS$391 millionAsicsN/ABet365, Bundaberg, Commonwealth Bank, Dettol, Gatorade, HCLTech, Kayo Sports, KFC, Marsh, NRMA Insurance, Nu, Qantas, Toyota, Woolworths
Bangladesh7thNazmul Hassan৳265.5 croreHungryNakiDarazAamra, Pan Pacific Hotels and Resorts
England5thRichard GouldUK£334 millionCastoreCinchAscent, Chapel Down, IG, Initial, Laithwaites, LV=, Metro Bank, Microsoft, Rado, Radox, Vitality
India2ndRoger BinnyRs 7,606 croreAdidasDream11IDFC First Bank, JioCinema
Netherlands14thMonica VisserNot publishedGray NichollsFairtreeHCLTech, Netherlands Lottery, Sisar, Tupker Taaltraining, Van Uffelen
New Zealand4thScott WeeninkNZ$66.4 millionCanterburyANZAccor, Asahi Beverages, Dream11, Dulux, Ford, Gillette, G J Gardner Homes, Hertz, KFC, Les Mills, Pals, Powerade, Spark
Pakistan1stSalman NaseerPNR₹9.034 billionN/APepsiParkView City, HBL, Cool & Cool, TUC Biscuits, Brighto Paints, TCL
South Africa6thPholetsi MosekiZAR778,353Lotto SportN/ABetway, BitCo Telecoms, Castle Lager, Kemach, KFC, Momentum Health, Springbok Atlas, Sunfoil, TicketPro
Sri Lanka8thAshley de SilvaSLR₹17.5 billionMoose Clothing1XBatAmul, Cristal, Cycle Pure Incense, IPG Sports, ITW, Licc Jeans, Masuri, My Cola, Nawaloka Hospitals, Namal Balachandra, Red Bull

The Venues

The tournament will be hosted across ten venues in India. Here’s a quick overview of each venue:

Narendra Modi StadiumAhmedabad132,0001983 (reopened in 2020)Four group games, final
Eden GardensKolkata66,0001864Four group games, semi-final
Wankhede StadiumMumbai32,0001974Four group games, semi-final
M Chinnaswamy StadiumBangalore40,0001969Five group games
M A Chidambaram StadiumChennai50,0001916Five group games
Arun Jaitley StadiumDelhi41,8421883Five group games
HPCA StadiumDharmshala23,0002003Five group games
Rajiv Gandhi International Cricket StadiumHyderabad55,0002003Three group games
BRSABV Ekana Cricket StadiumLucknow50,0002017Five group games
Maharashtra Cricket Association StadiumPune37,4062012Five group games

Broadcasting Information

As for broadcasting, the Cricket World Cup 2023 will be available to fans worldwide. Here are the broadcasters for various territories:

AfghanistanAriana TV
AustraliaFox Sports; Channel Nine
BangladeshGazi TV; T-Sports
BrazilESPN; Star+
CanadaWillow TV
Caribbean IslandsESPN
Central & South America and MexicoESPN; ESPN+
Continental Europe and Southeast AsiaYuppTV
Hong KongPCCW; Yupp TV
IndiaDisney Star
MalaysiaMEASAT; Yupp TV
Maldives, Nepal, BhutanStar Sports; Yupp TV

Stay tuned for exciting cricket action and off-field developments as the 2023 Cricket World Cup unfolds.


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